Ads Policy


This Advertising Policy describes how Zoosk uses your personal data to provide advertising services to you when you use the Zoosk Services. Please review this Policy carefully.

1. Sensitive Personal Data. We do not share your sensitive personal data (your sexual orientation, political affiliation, religion and certain other data) with advertisers. We do, however, permit some service providers like data analytics services to have access to this data to help us improve the Services we provide to you, including to help us make better matches for you.

2. Targeted Advertising. When we share personal data with advertisers for targeted or interest-based advertising, this means is we will provide information such as your device ID (Apple IDFA, Google Ad ID), your location (on a city, state, or country level), your gender, and your age to the advertisers. The third party ad networks and advertisers use this information to match you with the personal data they have collected about you from other websites and applications to show you advertisements based on your personal preferences.

You can opt in or opt out of targeted advertising at any time by using the mechanisms described below or by reaching out to our Customer Support Team for help here.

You may also be able to limit targeted advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest based ads” (Android). You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks by visiting and downloading the mobile AppChoices app.

3. Contextual Advertising. Contextual advertising refers to ads on the Services that are not based on aggregating your personal data across multiple sites or applications and minimize the personal data we share with advertisers. We may show contextual advertising to any users.

4. Analytics. We and our third party ad networks also use third-party analytics, user research, or other similar service providers to evaluate and provide us and/or third parties with information about the use of the Services and viewing of ads and of our content. By opting into targeted advertising and using our Services, you consent to these practices, including the sharing of personal data about you with these third parties and their own collection of such data as discussed further below. The Services’ third-party ad network providers, the advertisers, the sponsors and/or traffic measurement services may themselves set and access their own Cookies and other tracking technologies on your device and track certain behavioral information regarding users of your device via a device identifier. For more information regarding the cookies and other tracking technologies we may utilize on our site, please see our Cookie Policy.

5. Google Analytics. You may exercise choices regarding the use of cookies from Google Analytics by going to or downloading the Google Analytics Opt-out Browser Add-on.

6. Cross Device Tracking. We, or our third party partners, may link your various devices so that content you see on one device can result in relevant advertising on another device. We do this by collecting information about each device you use when you are logged in to our Service. We may also work with third party partners who employ tracking technologies, or the application of statistical modeling tools, to determine if two or more devices are linked to a single user or household. We may share a common account identifier (such as an email address or user ID) with third party advertising partners to help recognize you across devices. We, and our partners, can use this cross-device linkage to serve targeted advertising and other personalized content to you across your devices, to perform analytics and to measure the performance of our advertising campaigns.

7. Opting Out. Please note that we adhere to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising as a publisher. You may choose whether to receive certain interest-based advertising by submitting opt-outs. Some of the advertisers and service providers that perform advertising-related services for us and our partners may participate in the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding interest-based advertising, visit, and for information on the DAA’s opt-out program for mobile apps. Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, see Please be aware that, even if you are able to opt out of certain kinds of interest-based advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer deliver certain interest-based advertising to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. Please note that opting out of receiving interest-based advertising through the NAI’s and DAA’s online resources will only opt-out a user from receiving interest-based ads on that specific browser or device, but you may still receive interest-based ads on your other devices. You must perform the opt-out on each browser or device you use. Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.

8. Do Not Track. Note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you may wish to visit

9. Advertiser’s Privacy Policies. Our representations regarding our practices in this Advertising Policy do not extend to the practices of these third-party advertisers and others or the use of the information that such third parties collect.

This Advertising Policy was last revised May 15, 2018.